What types of advertisements appear in mass media

The term "mass media" denotes all the media used to address and communicate with people. They are - newspapers, books, radio, television, internet and all the modern gadgets. They are widely used for advertising. It may be product or institutional. Product advertising informs or stimulates the market about some products - it is the selling type of advertisement. Institutional advertising does not sell any product but gives the information about the advertiser's company and operation.